AI-Driven Architecture & Design Studio
Arch Guru is a Beirut-based luxury architecture studio merging classical craft with AI-enhanced workflows — designing residences, commercial spaces and bespoke furniture for an international clientele who expect more than ordinary.
The Studio
Founded by Firas El Meouch — Master of Architecture, Lebanese University, and registered member of the Order of Engineers and Architects — Arch Guru operates at the intersection of classical architectural rigour and modern AI-augmented workflows.
Five years of practice across Lebanon, Istanbul and the wider region have shaped a studio that handles every dimension of a project: site survey, master planning, interior design, custom furniture, photorealistic visualization and execution strategy. The result is design language that is at once sophisticated, calm, and quietly intelligent.
Capabilities
A complete architectural ecosystem — from the first sketch to the final installed piece. Each service is led personally and supported by AI-augmented research, generation and visualization.
Residential, commercial, hospitality and mixed-use projects from concept through construction documentation and site supervision.
Holistic interiors — spatial layout, materials, lighting, finishes and styling — engineered for both narrative and longevity.
Bespoke pieces in steel, solid wood and upholstery — from concept sketches to production-ready technical drawings and prototyping.
Cinematic 3D renderings, walkthrough animations and AI-enhanced presentation imagery that sell the project before it is built.
Strategic layouts that optimise flow, daylight and function — from single rooms to full-floor commercial fit-outs.
Workspace strategy for corporates and developers — ergonomics, brand-aligned materials, phased delivery and long-term flexibility.
AI-augmented concept generation, moodboard synthesis, material exploration and rapid iteration — accelerating creative decisions without diluting them.
Advisory for design firms, furniture brands and real-estate developers — positioning, client acquisition and growth strategy.
The Method
A nine-stage pipeline that combines architectural rigour with AI-driven research, generation and synthesis — letting the studio iterate faster, see further, and present with cinematic clarity.
Deep discovery — site, lifestyle, brand, budget. We listen with the precision of a tailor.
DiscoverySite, climate, regulation and market data are analysed to surface constraints and opportunities the eye misses.
AI LayerEvery project is treated as a business — strengths, weaknesses, opportunities, threats — before the first line is drawn.
StrategyAI-curated material, lighting and atmospheric references — refined by hand into a cohesive visual narrative.
AI LayerMassing, plan logic and architectural language are crafted — informed by precedent, not enslaved to it.
DesignLayouts tested for flow, daylight, acoustics and adjacency — refined through algorithmic iteration.
AI LayerPhotoreal renders and animations — the project felt before it is funded, approved or built.
PresentationBIM-grade construction documents, schedules and specifications — handed to contractors without ambiguity.
DeliverySite supervision, contractor coordination and quality control through to handover.
BuildPortfolio · Part 01
Six built and visualized works spanning residential villas, neo-classical residences, institutional architecture, heritage landscape and commercial buildings. Each delivered from concept through full visualization in-house.
A hillside guest residence — modern timber-and-stone language framed by mountain views, infinity pool, and a bespoke timber screen system that filters Mediterranean light.
A monumental neo-classical residence for a Saudi Arabian client — full Corinthian order, carved marble facade, and a tripartite composition designed to read with authority from the avenue approach.
A full institutional masterplan — fortified stone-clad volumes, three basement levels for vehicle and strike-force operations, training facilities, and over five floors of operations and command spaces. Delivered from site analysis to full construction documentation.
A landscape and heritage restoration transforming an ancient Lebanese stone spring into a public park — pergolas, timber decks, water features, and a children's play area woven through restored masonry walls.
A modern hillside residence in Lebanon — clean white volumes layered with timber-louvre screens, framed glass, and a generous pool deck oriented to capture the mountain panorama.
A four-storey commercial building for a Freetown developer — vertical timber-louvre facade, deep cantilevers for tropical shade, and a tropical-modern language calibrated for the West African climate.
Project 01 · Gallery
Hillside residence studied across multiple light conditions — sunset golden hour to clear midday, each angle calibrated to show the timber-and-stone material logic.
Project 02 · Gallery
Two carefully composed elevations developed for a Saudi Arabian private client — both driven by the same Corinthian order and tripartite logic.
Project 03 · Technical Boards
The full architectural deliverable — five operational floors, three basements, complete elevation set and contextual renders. End-to-end ArchGuru, every board produced in-house.
Project 04 · Gallery
An ancient Lebanese spring transformed into a public landscape — water reflected against restored masonry, timber decks woven through wildflower beds, and a play area integrated without breaking the heritage rhythm.
Portfolio · Part 02
Five interior projects across hospitality, dining, living, bedroom and kitchen — each a distinct atmospheric study in material, lighting and ritual.
A double-height hospitality lounge unified by a sculptural gold cage feature, extended into a private VIP cinema and wine bar — a complete cinematic public realm in marble, brass, velvet and back-lit champagne walls.
A pair of high-end private dining rooms developed as parallel propositions — one in green-and-marble with classical sculpture, the other in burgundy and rose-gold over a geometric marble floor.
Six selected residential living spaces — from a double-height sea-view penthouse to a dark velvet salon with classical sculpture — showing the studio's range across atmospheres while maintaining a unified material discipline.
Five master and family bedrooms — neo-classical octagonal suites with crystal chandeliers, dark velvet contemporary rooms, and a playful children's room with arched headboards. Each calibrated to its inhabitant's daily ritual.
Three contemporary kitchens — from a moody marble-and-bronze entertainer's kitchen to a bright wood-ceiling family kitchen with island. Each engineered for both daily flow and the choreography of guests.
Project 07 · Gallery
A double-height lounge sequenced into reading, conversation and dining zones — extended into a private VIP cinema lounge in dark marble and back-lit champagne wall.
Project 08 · Gallery
Two parallel propositions for the same architectural shell — green-and-marble with classical sculpture, or burgundy and rose-gold over geometric marble.
Project 09 · Gallery
Six residential living spaces — from a double-height sea-view penthouse to a dark velvet classical salon. Each room calibrated to its own atmospheric proposition.
Project 10 · Gallery
Five master and family bedrooms — each calibrated to its inhabitant's daily ritual through material, light and proportion.
Project 11 · Gallery
Three contemporary kitchens — engineered for daily flow and the choreography of guests.
Voices
Firas brought a calm clarity to a project that had been stalled for months. The renders were so accurate the finished interior felt like déjà vu.
Working with Arch Guru is closer to working with a creative director than a draftsman. The studio thinks about the brand, not just the blueprint.
Technical drawings were precise to the millimetre and the contractors had zero ambiguity. Rare and refreshing.
Studio Resources
Curated PDFs for clients, developers and procurement teams — concise, beautifully laid out, and ready for review.
Journal
Field notes from the studio — material guides, design philosophy, AI-in-architecture experiments and travel reflections.
Field notes from the Guest House Damour project on calibrating warm timber screens against cool stone plinths in Mediterranean light — with cost, longevity and patina considerations.
A behind-the-scenes look at how Arch Guru blends generative tools with traditional architectural craft — what works, what fails, what's coming.
How the Freetown Commercial project's vertical timber-louvre facade was calibrated for West African heat, monsoon rain and the rhythm of palm-lined streets.
Start a Project
Tell us about your site, your brief or your ambition. We respond within one business day with a short discovery call — no obligation, no template proposals.
Project Inquiry